Libraries can benefit from the use of Facebook as it’s easy to create events and send invites to members, to share news happening around the community such as exhibitions - like The British Library - and to help other libraries to communicate easily between them.
Facebook is highly popular having over 1 billion active users per month which means libraries can connect to a large audience or community without having to use multiple ways to connect. Another positive thing about using Facebook is that the community can also comment and send feedback straight to the library. This could also be used for any queries people have that the library can easily reply to.
Some quick examples of how a handful of libraries use their Facebook pages:
- Libraries like The New York Public Library advertise certain books that they think their audience would enjoy.
- The Library of Congress shares old images from their database and interesting facts about the world.
- Other libraries advertise classes and workshops that they host so that people can find out about these event much easier like The Saint Paul Library.